IEKA International is one of the leading market research agencies in Thailand, specializing in providing “Customized Market Research and Business Development Solutions” to our clients.
In compliance to the International Code of Marketing and Social Research Practice, we first identify and assess the specific needs of our client, then design the perfect project to maximize useful results and minimize cost.
By matching the expertise of our different research teams and professional researchers with the needs of each project, we have the flexibility to meet any research requirements.
OUR INDUSTRY PORTFOLIO
- Automotive
- Medical & Health
- IT & Electronics
- Construction
- Retail & Consumer Goods
- Banking & Finance
- Service
- Telecommunication
- Government
- Petroleum
- Property
- Others
OUR SCOPE OF WORK
- Market Research
- B2B & B2C Research
- Consumer insight studies
- Retail business
- Corporate Image Research
- Brand Awareness / Brand Equity
- Brand Coherence
- Differentiation & Visual Identity
- Customer Satisfaction Studies
- Customer Satisfaction Index (CSI)
- Customer Engagement (CE)
- Loyalty & Net Promoter Scores (NPS)
- Employee Attitude Studies
- Medical & Health Research
- Media Research
- Viewing/Reading/Listening Habits
- Platform Preference
- Media Penetration
- Social Research
- Opinion Polls
- Political Research
- Social & Lifestyle Segmentation
- Import & Export
- Concept & Product Testing
- Car Clinic
- Economic Research
- Feasibility Studies
- Government Policy Research
- Trade & Investment Research
- Property Development
- Management Consultancy
- Human Resources
- Management Training
- Staff Development
FOCUS GROUP DISCUSSION FACILITIES
- DISCUSSION ROOMS
- Focus Group Rooms
- Can accommodate 8 to 20 participants
- Audio & Visual Recording
- Closed-circuit video camera
- Audio-recording facility
- LCD Television
- Whiteboards
- OBSERVATION ROOMS
- One-way mirrored room that can accommodate up to 9 people
- Allows observers to watch and listen to the discussion
- CATI & TELEPHONE INTERVIEWING FACILITIES
- 65 stations
- Well trained full and part-time telephone interviewers
- 100% audio recording for authenticity and accuracy